Happy 25th to one of fashion’s most iconic bags, the Fendi Baguette! From Hermes Orans to my own milestone celebration … to the Fendi Baguettes, 2022 is the year of 25th birthdays. 1997 really was the year of incredible inventions 😉
HISTORY OF THE BAGUETTE
The victim of a crime in Sex and the City’s season 3, the Fendi Baguette has many claims to fame. Carrie’s iconic purple sequin Baguette gets stolen, whilst Samantha buys a fake… Interestingly, Fendi were the first fashion house to lend items to the SatC cast, after which other designers followed suit. Setting trends in more ways than one, clearly.
The creative baby of Fendi’s Silvia Venturini Fendi (the founder’s granddaughter), the stylish bag debuted in Fendi’s A/W 1997 catwalk collection. Designed in an array of gorgeous materials and textures, the bag is a glistening piece which will add further dimension to casual weekend outfits. What ties the diverse bags together? They’re stamped and sealed with the iconic golden FF “Zucca” insignia; a seal of approval from Fendi’s Creative Director Karl Lagerfeld.
DIVERSE BOULANGERIE
From shining pink sequins, light brown leather, denim, snakeskin, flower embroidery, shearling and more, there is a baguette to suit e-v-e-r-y personality. There’s no other fashion house with more customisation capabilities than Fendi. Period.
Here’s a few of my favourite baguettes:
PERFUME-SMELLING BAGS?!
A few of the more innovative pieces from Fendi’s collection:
An art connoisseur? Choose Fendi’s DIY kit. Inside you’ll find embroidery tools so you can stitch on your favourite design.
Craving an added dimension? Opt for the collaboration with Francis Kurkdjian – a fragrance-infused baguette, to tickle your taste (and smell) buds! Launched in 2020, and with the scent lasting 3 years, you still have time to experience this multi-dimensional piece.
How many times have you lost, sorry, misplaced, your AirPods? The Nano sized Fendi Baguette is the perfect way to store your trusted AirPods; wear around your neck for a true fashion statement.
PRE-LOVED & INVESTMENT
If you’re hoping to find Carrie’s shining purple baguette, you’re in luck. Reissued in 2019 and 2022, it’s also available on the pre-loved market. Have a look at my favourites – Luxury Promise to see more.
The baguette truly is an investment icon. Bags Carrie (carry, Carrie Bradshaw… get it 😉 ) a 95-135% resale value… so you can have your baguette, eat it, and when past expiry date, resell it, for *more* than it is freshly baked! Now, I bet you can’t do that with your usual bakery goods!
25th ANNIVERSARY SHOW: RESORT 2023
New York Fashion week’s Fendi show, a collaboration between Kim Jones and Marc Jacobs, Tiffany and Porter, saw a vast array of innovative baguettes… enough to impress Mary Berry and Paul Hollywood (OG Bake Off fans know!). The showstopper? Bella Hadid’s Tiffany baguette – A luxury crocodile Baguette glazed in the Signature Tiffany Blue shade. Innovation is synonymous with Fendi, and this collaboration between Fendi’s Kim Jones and Tiffany, is exemplary of this. Lagerfeld’s signature FF clasp is augmented with a little Tiffany diamond twist, intertwining the brands further in this illustrious “merger”. Expect queues when this Tiffany piece is released in early 2023.
For the eagle eyed, (I’m looking at you Where’s Wally champions), there were tiny baguettes in the most innovative of places- note the neon green camouflage baguette on leg warmers, tiny baguettes on necklace chains and cute baguettes adorning winter gloves (the perfect place to store your essentials in an easy grab-to-go fashion).
The perfect accompaniment on a Saturday morning stroll to Gail’s… leave with a freshly baked baguette under one arm and the Fendi snuggled under the other.
Which baguette are you eyeing? What do you think of the 25th anniversary pieces? Let me know!
Lots of love, Jo xoxo
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