{"id":1804,"date":"2024-02-20T22:23:59","date_gmt":"2024-02-20T22:23:59","guid":{"rendered":"https:\/\/jojosdiary.com\/?p=1804"},"modified":"2024-02-20T22:26:09","modified_gmt":"2024-02-20T22:26:09","slug":"raey-the-last-of-the-quiet-luxury-diamond-ores","status":"publish","type":"post","link":"https:\/\/jojosdiary.com\/?p=1804","title":{"rendered":"Raey: the last of the Quiet Luxury diamond ores? \u00a0"},"content":{"rendered":"\n
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Founded in 1987 by Tom and Ruth Chapman\u2019s e-commerce platform MatchesFashion<\/a>, now owned by Frasers Group, as well as curating other fashion house\u2019s pieces, has its own in-house brand: Raey.<\/p>\n\n\n\n

Launched in 2015, Matches\u2019s Raey\u2019s Creative Director Rachael Proud has created a \u201cmenswear-y\u201d brand (how they call the brand in the studio), which is minimalistic, relaxed and calm. From working at Topshop, to Christopher Kane, Proud\u2019s journey has culminated in Raey, where she has sat at the creative helm since.<\/p>\n\n\n\n

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Proud has created a paradoxically contemporary-classic endeavour. How so? Structure and form is elegant, yet fit for the modern world. Pockets on a dress. It\u2019s not classic. It\u2019s a modern necessity for today\u2019s society. The sillhouette? More refined. It\u2019s this modern addition and twists to classic pieces that brings Raey to today\u2019s world. <\/p>\n\n\n\n

SUSTAINABILITY & STYLE<\/strong><\/p>\n\n\n\n

Sustainability is at the heart of Raey, with clothes created from innovative recycled fibres and closed-loop manufacturers. See a few of my favourite pieces below for how sustainability has been integrated in outerwear. <\/p>\n\n\n\n

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High quality textures, lasting fabrics with longevity, and a refined style, it whispers \u201cQuiet Luxury\u201d. Indeed, championing \u201cQuiet Luxury\u201d before the mainstream media caught on and turned the style into a \u201ctrend\u201d, Raey is the ultimate quiet luxury fashion arm. What makes it so? Unlike many so-called fashion brands, Raey is actually \u201cQuiet\u201d, and this further compounds the luxury element, in a positively enforcing way. No logos, no \u201cdiscreet\u201d branding, and it\u2019s still one of \u201cthose who truly know, know\u201d. And, importantly, what \u201cQuiet Luxury\u201d really means to me: focusing on the craftsmanship, quality and fit of the pieces. <\/p>\n\n\n\n

CURATED SELECTION<\/strong><\/p>\n\n\n\n

I\u2019ve selected a few of my favourite pieces below. <\/p>\n\n\n\n

The Shawl Collar Wool Short Jacket (here)<\/a> has been created with herringbone wool to create a warm and soft finish. The concealed fastening means you can envelope the jacket, wrap up warm \u2026 like a cute little hug! <\/p>\n\n\n\n

I *LOVE* this great big pink monster coat (here)<\/a> – when I saw it in store I was instantly drawn to it! It\u2019s like a great big massive bear hug. Created with faux fur and a neon highlighter pink finish, this isn\u2019t Raey\u2019s traditional colour, but oh how you will shine on the streets! If you\u2019re looking for something a little more discreet, then the black monster coat (here)<\/a> provides warmth and luxe. <\/p>\n\n\n\n

This super oversized wool-coat (here)<\/a> is a great transitional season piece – the boxy style creates a relaxed fit. I\u2019d recommend teaming with whites and jeans for a minimalistic look.\u00a0 Created with recycled wool-felt, sustainability truly runs through the threads. \u00a0<\/p>\n\n\n

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