{"id":1615,"date":"2023-12-16T22:39:02","date_gmt":"2023-12-16T22:39:02","guid":{"rendered":"https:\/\/jojosdiary.com\/?p=1615"},"modified":"2023-12-19T10:38:09","modified_gmt":"2023-12-19T10:38:09","slug":"max-mara-teddy-coat-happy-10th-birthday","status":"publish","type":"post","link":"https:\/\/jojosdiary.com\/?p=1615","title":{"rendered":"Max Mara Teddy Coat : Happy 10th Birthday\u00a0"},"content":{"rendered":"\n
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2023 marks 10 years of the iconic Max Mara Teddy Coat;<\/a> a warm wrap-round piece which also acts as a great big winter hug! Whilst the Teddy Coat engulfs you, the Fluffy Residence mirrors this and, like a shawl, enshrouds the wanderer. Open in Covent Garden until 26th December, be transported to this dreamland \u2026. <\/p>\n\n\n\n

Thank you to the lovely Max Mara team who were so welcoming on the day and really emanated the warmness and kind-heartedness of the home! <\/p>\n\n\n\n

NB: No teddies were harmed in the making of these coats, house or post! <\/p>\n\n\n\n

REDISCOVERING OUR PAST<\/strong><\/p>\n\n\n\n

We all loved squeezing our teddy bears to sleep when we were kids – they were soft, plush and comforting. The Max Mara Teddy coat evokes these childhood emotions through its soft, huggable texture, transporting you back to your past (or, at the very least, your winter duvet). <\/p>\n\n\n\n

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Just as we rediscover our own past and childhood memories, Max Mara\u2019s 10 year old Teddy Coat traces its roots back to the 80s. Creative Director Ian Griffiths took inspiration from the Max Mara pea coat of the 80s, created in the same German factories as Teddy Bears and children\u2019s toys. These mills closed, and the Max Mara coat production similarly slowly faded. That is, until Griffiths created his own modern twist on the Teddy Coat, weaving camel hair with silk, to create a luxuriously soft blanket to snuggle and cocoon into. Griffiths further revived the coat in the FW17 collection, incorporating brighter colours, and it\u2019s been a ubiquitous piece in wardrobes across London, Milan and New York since. These are loved from Rosie Huntington Whitley to Elsa Hosk and more. <\/p>\n\n\n\n

STATEMENTS<\/strong><\/p>\n\n\n\n

Although this coat could double up as a duvet, Max Mara have stamped their piece with signature features so you *can* still walk the Bond Street catwalk without taking the \u201cJust got out of bed\u201d (or, rather, \u201cStill in Bed\u201d) look quite literally. The wide lapels with large stitching add some structure to the jacket so you can wrap up warm and be stylish as you explore the Christmas markets and watch the NYE fireworks. <\/p>\n\n\n\n

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SIZES<\/strong>: A GREAT BIG SNUGGLY HUG<\/strong><\/p>\n\n\n\n

Once I saw (and, importantly, felt) the Teddy Coat at The Fluffy Residence, I had to go straight after to Harrods. I\u2019m not usually an oversized coat girl, as I feel engulfed and it doesn\u2019t suit my figure. However, this is not the case with the Max Mara Teddy coat. Yes, it is oversized, but it is so oversized and structured in such a way that it doesn\u2019t make ~you~ look oversized. I would love to wear my full outfit underneath – think blazer, jumper, shirt etc. – and the Teddy Coat allows you to do so. Simply drape over your winter wardrobe without worrying about trapped sleeves, buttons which can\u2019t close, and struggling to take it off. The only struggle you\u2019ll have on that front is that you won\u2019t *WANT* to take it off as it\u2019s so snug!<\/p>\n\n\n\n

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I loved this blush-pink Tedgirl alpaca-blend <\/a>and did not want to take it off. The shade of pink makes it a lovely natural piece to wear to work, or casually, without being bright or vibrant. However, it\u2019s still pink so I could still inject my pink personality into outfits! The alpaca blend will keep you warm and cocooned and you won\u2019t be taking it off.<\/p>\n\n\n

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