{"id":1471,"date":"2023-01-22T14:47:05","date_gmt":"2023-01-22T14:47:05","guid":{"rendered":"https:\/\/jojosdiary.com\/?p=1471"},"modified":"2023-01-22T14:48:49","modified_gmt":"2023-01-22T14:48:49","slug":"fashion-finance-in-focus-majestic-maje","status":"publish","type":"post","link":"https:\/\/jojosdiary.com\/?p=1471","title":{"rendered":"FASHION FINANCE IN FOCUS: MAJESTIC MAJE"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1374\" height=\"614\" src=\"https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-22-at-14.40.06.png?resize=1374%2C614&#038;ssl=1\" alt=\"\" class=\"wp-image-1485\" srcset=\"https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-22-at-14.40.06.png?w=1374&amp;ssl=1 1374w, https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-22-at-14.40.06.png?resize=300%2C134&amp;ssl=1 300w, https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-22-at-14.40.06.png?resize=800%2C357&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1374px) 100vw, 1374px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">My favourite brand. Full stop. Anyone who knows me knows that most of my day wear and evening wear wardrobe is comprised of Maje\u2019s unique pieces. Once you see one of these pieces, you will instantly know it is <a href=\"https:\/\/rstyle.me\/+3XieIDyLd1JoqQsBshOUww\">Maje<\/a>&#8211; flirty yet sophisticated, cute yet elegant, there\u2019s a <a href=\"https:\/\/rstyle.me\/+3XieIDyLd1JoqQsBshOUww\">distinct Maje flair<\/a>. Read on to find out the history behind the brand, some of my favourite pieces &amp; a little fashion finance (read: <em>IPO &amp; shareholder activism<\/em>) \u2026\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded by Judith Milgrom in 1998, who still remains the brand\u2019s artistic director, Maje unites her family:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>M for Moyal &#8211; Judith\u2019s <strong>maiden<\/strong> name<\/li>\n\n\n\n<li>A for Alain &#8211; her <strong>brother<\/strong>, and co-founder of Maje<\/li>\n\n\n\n<li>J for <strong>Judith<\/strong>\u00a0<\/li>\n\n\n\n<li>E for Evelyne &#8211; her <strong>sister<\/strong>, and founder of sister-brand Sandro\u00a0<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"1535\" src=\"https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/IMG_2463.jpg?resize=1242%2C1535&#038;ssl=1\" alt=\"\" class=\"wp-image-1479\" srcset=\"https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/IMG_2463.jpg?w=1242&amp;ssl=1 1242w, https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/IMG_2463.jpg?resize=300%2C371&amp;ssl=1 300w, https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/IMG_2463.jpg?resize=800%2C989&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1242px) 100vw, 1242px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"1513\" src=\"https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/IMG_2461.jpg?resize=1242%2C1513&#038;ssl=1\" alt=\"\" class=\"wp-image-1481\" srcset=\"https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/IMG_2461.jpg?w=1242&amp;ssl=1 1242w, https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/IMG_2461.jpg?resize=300%2C365&amp;ssl=1 300w, https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/IMG_2461.jpg?resize=800%2C975&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1242px) 100vw, 1242px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1242\" height=\"1540\" src=\"https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/IMG_2462.jpg?resize=1242%2C1540&#038;ssl=1\" alt=\"\" class=\"wp-image-1480\" srcset=\"https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/IMG_2462.jpg?w=1242&amp;ssl=1 1242w, https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/IMG_2462.jpg?resize=300%2C372&amp;ssl=1 300w, https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/IMG_2462.jpg?resize=1239%2C1536&amp;ssl=1 1239w, https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/IMG_2462.jpg?resize=800%2C992&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1242px) 100vw, 1242px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Catering to 41 countries and delivering \u20ac407.3m in sales in 2021, Maje has expanded from its humble origins.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Maje opened its first boutique opened in 2022 on Rue du Four in the 6th arrondissement.&nbsp;<\/li>\n\n\n\n<li>Maje sailed across the Atlantic Ocean and opened its first US shop in New York in 2011<\/li>\n\n\n\n<li>2012 saw Maje travelling to the Far East and opening its Hong Kong store<\/li>\n<\/ul>\n\n\n<div class=\"shopthepost-widget\" data-widget-id=\"4928623\">\r\n                <script type=\"text\/javascript\" language=\"javascript\">\r\n                    !function(d,s,id){\r\n                        var e, p = \/^http:\/.test(d.location) ? 'http' : 'https';\r\n                        if(!d.getElementById(id)) {\r\n                            e     = d.createElement(s);\r\n                            e.id  = id;\r\n                            e.src = p + ':\/\/widgets.rewardstyle.com\/js\/shopthepost.js';\r\n                            d.body.appendChild(e);\r\n                        }\r\n                        if(typeof window.__stp === 'object') if(d.readyState === 'complete') {\r\n                            window.__stp.init();\r\n                        }\r\n                    }(document, 'script', 'shopthepost-script');\r\n                <\/script>\r\n                <div class=\"rs-adblock\">\r\n                    <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/assets.rewardstyle.com\/images\/search\/350.gif?w=1440\" style=\"width:15px;height:15px;\" onerror=\"this.parentNode.innerHTML='Turn off your ad blocker to view content'\" \/>\r\n                    <noscript>Turn on your JavaScript to view content<\/noscript>\r\n                <\/div>\r\n            <\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>MAJE\u2019S ALLURE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maje is the go to brand for girls and women, loved by young women. It\u2019s <strong>flirty and girly<\/strong> styles contrast with the <strong>intricate and sophisticated <\/strong>prints, creating the perfect <strong>transitional<\/strong> pieces to be worn day and night for those wanting to remain youthful whilst adding a touch of elegance. Indeed, Milgrom summarises the emotions evoked by the brand: <strong><em>\u201cThe elegance of living multiple lives in a single day.\u201d<\/em><\/strong>\u00a0<\/p>\n\n\n<div class=\"shopthepost-widget\" data-widget-id=\"4928622\">\r\n                <script type=\"text\/javascript\" language=\"javascript\">\r\n                    !function(d,s,id){\r\n                        var e, p = \/^http:\/.test(d.location) ? 'http' : 'https';\r\n                        if(!d.getElementById(id)) {\r\n                            e     = d.createElement(s);\r\n                            e.id  = id;\r\n                            e.src = p + ':\/\/widgets.rewardstyle.com\/js\/shopthepost.js';\r\n                            d.body.appendChild(e);\r\n                        }\r\n                        if(typeof window.__stp === 'object') if(d.readyState === 'complete') {\r\n                            window.__stp.init();\r\n                        }\r\n                    }(document, 'script', 'shopthepost-script');\r\n                <\/script>\r\n                <div class=\"rs-adblock\">\r\n                    <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/assets.rewardstyle.com\/images\/search\/350.gif?w=1440\" style=\"width:15px;height:15px;\" onerror=\"this.parentNode.innerHTML='Turn off your ad blocker to view content'\" \/>\r\n                    <noscript>Turn on your JavaScript to view content<\/noscript>\r\n                <\/div>\r\n            <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Since uni (and beyond!) I have been obsessed with Maje\u2019s skorts and they are a key <strong>anchoring component <\/strong>of my wardrobe (<a href=\"https:\/\/rstyle.me\/+LIgj_QPjyk_p2INiSk3Khg\">find one of my favourite skorts here<\/a>). Although on first glance they look like a cute short skirt, they are in fact shorts at the back. Pair with <a href=\"https:\/\/jojosdiary.com\/?p=1308\"><strong>Stuart Weitzman boots<\/strong> (blog post here<\/a>) for an ultra chic look!\u00a0<\/p>\n\n\n<div class=\"shopthepost-widget\" data-widget-id=\"4928621\">\r\n                <script type=\"text\/javascript\" language=\"javascript\">\r\n                    !function(d,s,id){\r\n                        var e, p = \/^http:\/.test(d.location) ? 'http' : 'https';\r\n                        if(!d.getElementById(id)) {\r\n                            e     = d.createElement(s);\r\n                            e.id  = id;\r\n                            e.src = p + ':\/\/widgets.rewardstyle.com\/js\/shopthepost.js';\r\n                            d.body.appendChild(e);\r\n                        }\r\n                        if(typeof window.__stp === 'object') if(d.readyState === 'complete') {\r\n                            window.__stp.init();\r\n                        }\r\n                    }(document, 'script', 'shopthepost-script');\r\n                <\/script>\r\n                <div class=\"rs-adblock\">\r\n                    <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/assets.rewardstyle.com\/images\/search\/350.gif?w=1440\" style=\"width:15px;height:15px;\" onerror=\"this.parentNode.innerHTML='Turn off your ad blocker to view content'\" \/>\r\n                    <noscript>Turn on your JavaScript to view content<\/noscript>\r\n                <\/div>\r\n            <\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>SMCP POWERHOUSE<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Maje is one of four brands under the SMCP umbrella, an umbrella which <strong><em>\u201cinspires Parisian Elegance around the world\u201d.<\/em><\/strong> Headed by CEO Isabelle Guichot since August 2021, SMCP has carved a niche in the growing accessible luxury market in France and beyond.\u00a0<\/p>\n\n\n<div class=\"shopthepost-widget\" data-widget-id=\"4928624\">\r\n                <script type=\"text\/javascript\" language=\"javascript\">\r\n                    !function(d,s,id){\r\n                        var e, p = \/^http:\/.test(d.location) ? 'http' : 'https';\r\n                        if(!d.getElementById(id)) {\r\n                            e     = d.createElement(s);\r\n                            e.id  = id;\r\n                            e.src = p + ':\/\/widgets.rewardstyle.com\/js\/shopthepost.js';\r\n                            d.body.appendChild(e);\r\n                        }\r\n                        if(typeof window.__stp === 'object') if(d.readyState === 'complete') {\r\n                            window.__stp.init();\r\n                        }\r\n                    }(document, 'script', 'shopthepost-script');\r\n                <\/script>\r\n                <div class=\"rs-adblock\">\r\n                    <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/assets.rewardstyle.com\/images\/search\/350.gif?w=1440\" style=\"width:15px;height:15px;\" onerror=\"this.parentNode.innerHTML='Turn off your ad blocker to view content'\" \/>\r\n                    <noscript>Turn on your JavaScript to view content<\/noscript>\r\n                <\/div>\r\n            <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">SMCP IPO\u2019ed in October 2017 at <strong>\u20ac22 per share<\/strong>, giving a <strong>\u20ac1.7 billion market cap<\/strong> and it was the <strong>second-largest IPO on the Paris stock market in 2017<\/strong>.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In June 2019 the Group acquired De Fursac and in Spring 2020 Claudie Pierlot was the last brand to ban the use of fur, making SMCP a fur-free group.\u00a0<\/p>\n\n\n<div class=\"shopthepost-widget\" data-widget-id=\"4928625\">\r\n                <script type=\"text\/javascript\" language=\"javascript\">\r\n                    !function(d,s,id){\r\n                        var e, p = \/^http:\/.test(d.location) ? 'http' : 'https';\r\n                        if(!d.getElementById(id)) {\r\n                            e     = d.createElement(s);\r\n                            e.id  = id;\r\n                            e.src = p + ':\/\/widgets.rewardstyle.com\/js\/shopthepost.js';\r\n                            d.body.appendChild(e);\r\n                        }\r\n                        if(typeof window.__stp === 'object') if(d.readyState === 'complete') {\r\n                            window.__stp.init();\r\n                        }\r\n                    }(document, 'script', 'shopthepost-script');\r\n                <\/script>\r\n                <div class=\"rs-adblock\">\r\n                    <img data-recalc-dims=\"1\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/assets.rewardstyle.com\/images\/search\/350.gif?w=1440\" style=\"width:15px;height:15px;\" onerror=\"this.parentNode.innerHTML='Turn off your ad blocker to view content'\" \/>\r\n                    <noscript>Turn on your JavaScript to view content<\/noscript>\r\n                <\/div>\r\n            <\/div>\n\n\n\n<p class=\"wp-block-paragraph\">A little bit of fashion finance for you:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>October 2021: SMCP\u2019s majority shareholder European TopSoho defaulted on <strong>\u20ac250m of bonds<\/strong><\/li>\n\n\n\n<li>This angered institutional shareholders BlackRock and Carlyle&nbsp;<\/li>\n\n\n\n<li>29% share of SMCP was taken over and sold by its <strong>creditors<\/strong><\/li>\n\n\n\n<li>January 2022: BlackRock, Carlyle and other investors voted to <strong>dismiss 5 board members.<\/strong> These 5 board members represented European TopSoho.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1408\" height=\"530\" src=\"https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-22-at-14.42.52.png?resize=1408%2C530&#038;ssl=1\" alt=\"\" class=\"wp-image-1486\" srcset=\"https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-22-at-14.42.52.png?w=1408&amp;ssl=1 1408w, https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-22-at-14.42.52.png?resize=300%2C113&amp;ssl=1 300w, https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-22-at-14.42.52.png?resize=800%2C301&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1408px) 100vw, 1408px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>IF YOU LOVE MAJE\u2026\u00a0<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/rstyle.me\/+k1rSeFD6hEc_NHpxVtXszA\">Sister brand Sandro, <\/a>also under the SMCP umbrella, is another of my much loved brands, however this one has a more sophisticated feel, with longer, less teasing cuts, and a slightly older target audience. <a href=\"https:\/\/rstyle.me\/+k1rSeFD6hEc_NHpxVtXszA\">I love their long wool coat &amp; it&#8217;s currently on sale here<\/a>! Whilst Sandro offers clothes for men too, SMCP\u2019s Fursac exclusively creates mens suits and clothes. \u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Claudie Pierlot also creates elegant pieces which are lovely additions to corporate wardrobes. <a href=\"https:\/\/rstyle.me\/+Sx7y4ake_YyAI-ztLG185g\">This black pleated short dress with ruffles is perfect for afterwork drinks and corporate dinners (find it here<\/a>)! <\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"1310\" height=\"512\" src=\"https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-22-at-14.47.52.png?resize=1310%2C512&#038;ssl=1\" alt=\"\" class=\"wp-image-1488\" srcset=\"https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-22-at-14.47.52.png?w=1310&amp;ssl=1 1310w, https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-22-at-14.47.52.png?resize=300%2C117&amp;ssl=1 300w, https:\/\/i0.wp.com\/jojosdiary.com\/wp-content\/uploads\/2023\/01\/Screenshot-2023-01-22-at-14.47.52.png?resize=800%2C313&amp;ssl=1 800w\" sizes=\"auto, (max-width: 1310px) 100vw, 1310px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Have you tried on Maje\u2019s gorgeous pieces? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">What are your thoughts on my favourite daywear and evening wear brand? <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Let me know! Lots of love, Jo xoxo\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PS. Post uses affiliate links. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>My favourite brand. Full stop. Anyone who knows me knows that most of my day wear and evening wear wardrobe is comprised of Maje\u2019s unique pieces. Once you see one of these pieces, you will&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[6],"tags":[23,525,50,461,527,312,42,313,528,529,483,526],"class_list":["post-1471","post","type-post","status-publish","format-standard","hentry","category-fashion","tag-cambridge","tag-claudie-pierlot","tag-fashion","tag-finance","tag-ipo","tag-maje","tag-paris","tag-sandro","tag-shareholder","tag-skirt","tag-skort","tag-smcp"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/jojosdiary.com\/index.php?rest_route=\/wp\/v2\/posts\/1471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jojosdiary.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jojosdiary.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jojosdiary.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jojosdiary.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1471"}],"version-history":[{"count":4,"href":"https:\/\/jojosdiary.com\/index.php?rest_route=\/wp\/v2\/posts\/1471\/revisions"}],"predecessor-version":[{"id":1489,"href":"https:\/\/jojosdiary.com\/index.php?rest_route=\/wp\/v2\/posts\/1471\/revisions\/1489"}],"wp:attachment":[{"href":"https:\/\/jojosdiary.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jojosdiary.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jojosdiary.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}